Up North Beerfest & VIP Event

We will kick off Up North BeerFest with a special VIP event on Saturday, June 13, from noon to 1:30 p.m. This VIP event will include up to 15 Breweries serving specialty craft beers that will not be served during the main event. All VIP participants are also welcome to participate in the Main Event - sampling beers from up to 30 different Breweries. Festival goers to the Up North BeerFest VIP event will receive a sampling glass for their 2-3 ounce pours, a beer guide, food voucher and live music. The main event—Up North BeerFest—goes from 2 to 6 p.m. Saturday and includes up to 30 breweries from Wisconsin and the Midwest. Festivalgoers will receive a sampling glass for their 2- to 3-ounce pours, a beer guide to help them find breweries at the festival, and live music. Food is available for purchase from the Eagle River Veterans Resource Center. Starting April 1, 2026, tickets can be purchased at Trig's Cellar 70, Tribute Brewing Company, The Eagle River Chamber of Commerce, or online at upnorthbeerfest.com. Sorry, no children or pets at this event, and you must be at least 21 years of age to attend.